Project: Deviant Art Rebrand Campaign
Company: Deviant Art
Brief: Create a campaign including a magazine spread, newspaper advertisement, and bus advertisement
Software: Adobe InDesign, Mockup in Adobe Photoshop
Development: I chose Deviant Art for a campaign to promote it rebranding. The rebrand appears more modern and improves Deviant Art's ability to compete with other art platforms. To make Deviant Art's competitors “green with envy”, I decided on a campaign to share some of their users art (assuming the company would get artist permission if this were more than just a school project). I carefully chose the newspaper ad since it would be black and white. Considering people associate nature with the color green, I decided on the piece ‘nature’s embrace’ for the newspaper.
Feedback: Use angle more consistently
Improvement: To improve consistency, I added the angle from my magazine design to the bus design and extended it in the newspaper ad design.
